Produced in Ehime Prefecture blessed with rich nature surrounded by the sea and mountains, this product series was brough to life by combining high-quality local honey and healthy superfoods. As people are becoming more conscious about health and beauty benefits of the food they consume, honey that is rich in nutrients is gaining attention as one of the oldest superfoods. Honey is often used as a sweetener, but it is actually an excellent ingredient that can be used for a wide range of other purposes. However, while honey is known as a superfood, many of the younger generation are not really sure how to incorporate honey into their diet. Driven by a sense of crisis over the future of honey, the company aimed at developing products that can encourage people use honey more easily.
The “&HONEY” series is imbued with the passion for honey of the company that has been in the beekeeping business for many years. Ingredients combined with honey are also mainly superfoods such as royal jelly, black sesame, roasted nuts, Setouchi lemons and cacao nibs, all of which go well with honey while offering beauty and health benefits. Also, the product containing safely grown brand strawberries from Ehime is also popular. Each product comes in a sustainable small container so that customers of all ages can try different flavors to find their own favorite and become more familiar with honey.