MAIMO COLOR YOU is a new type of suitcase that combines the product with services, designed to serve as a partner to your destination. While the main role of a suitcase is to carry things such as clothes and souvenirs when traveling, this product was developed based on the concept of filling the suitcase with omotenashi spirit and new services rather than just simply delivering it to customers. The development team comprised of members including a former international flight attendant incorporated the elements of omotenashi service unique to Japan that you may experience on board. In order to serve as a partner to the traveler’s destination, the company has committed to quality and has employed the top-quality models for each function of the suitcase such as the latest tire material, security lock and the replaceable caster wheels. In addition, a special website that provides useful information to support the entire trip is made available exclusively to purchasers. The company aims at contributing to the revitalization of tourism and travel industry that are declining worldwide due to Covid-19 by offering suitcases of the highest quality and functionality developed by pursuing Japan’s world-class omotenashi spirit, at an affordable price.