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2022 Gold

Reed diffuser “WA NO KA (Japan Scent)”

PROMOTOOL Corporation (Tokyo)

“WA NO KA” is a reed diffuser series with the aroma of Japanese incense as a motif. Kenji Maruyama, one of Japan’s leading perfumers and head of the company’s fragrance division, has developed three types of excellent fragrances that are blended with Japanese essential oils such as cypress and yuzu. Using modern perfumery techniques, the company has expressed the traditional and elegant view of the world in Japan where people have loved Waka poetry since ancient times and enjoyed life by burning incense. While staying at home, it lets you enjoy spending quality time as if you were visiting temples and shrines in Kyoto or Nara, and sitting in front of a Japanese garden. The container of the set is made of Arita porcelain with a deformed shape tokkuri sake bottle, and the bottom of the container is covered with matte glaze. It has a special upper base structure to effectively absorb and permeate the aroma oil even when the remaining amount gets low. The reed stick is an original design that has also been registered is made by die-cutting a special cardboard made in Japan. The coasters are made of solid Yoshino cedar and the tassels are handmade by silk artisans in Kyoto. Everything is made in Japan. The company truly desires that people enjoy “the world of Japan” provided by “The Nioi Company” PROMOTOOL Corporation, which is a pioneer and total producer company in the Japanese aroma business and a comprehensive producer of perfumes and scents.

PROMOTOOL Corporation (東京都文京区)

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2022 Gold Award
Genre: Daily necessities

Variation

‘- Reed diffuser set
3 types (fragrance and shape of reed stick, different color container):
SHINRA, HARUKA, KAZANE

– Replacement reed stick
3 types (different shapes): Forest, Snow, Flower

– Refill
3 types (different fragrances): SHINRA, HARUKA, KAZANE

Price (excluding tax) ※ Please see the latest pricing and tax information on the company's home page.

JPY1,800 – JPY12,000 (all excluding tax)
– Replacement reed stick JPY1,800
– Refill JPY4,500
– Reed diffuser set JPY12,000