The term “jizake” refers to local sake. Unlike nationwide brands from large brewers, jizake is sake produced locally in each region throughout Japan, in other words, it is the culture, tradition and art work rooted in that region. The cosmetic series made using jizake from Niigata Prefecture was brough to life in hope of conveying the world of jizake to even those who do not drink alcohol. While sake and sake lees of each brand are blended individually, all other ingredients used in the products are the same. Therefore, each brewery’s dedication to its own sake is evident in the different aromas and textures of the cosmetics, which makes this series unique from other sake cosmetics brands.
Manufactured based on the following five promises, Niigata Jizake cosmetics series is recommended to people who want to take care of both their skin and mind:
1. We blend local sake and sake lees abundantly so that the aroma of sake can be felt clearly and sake lees are visible in the products.
2．We do not extract sake lees.
3．We do not include unnecessary ingredients for the sole purpose of attracting attention.
4．We include the brand’s design and introduction of the brewery in the package.
5．We respect sake breweries that make local sake.