This subscription service lets individuals contribute to the Sustainable Development Goals (SDGs) by encouraging users to create mineral water on their own to reduce plastic wastes. Based on the concept of “Contribute to the SDGs by drinking tap water” and “Add minerals to filtered water,” charcoal for water purification was developed by Japan’s only charcoal specialist who has won the Prime Minister’s Award, using wood grown in the mountains of Iwate. The company hopes to offer a new value by delivering the charcoal as a subscription service instead of simply selling it as a product, because even a small effort like drinking water every day through a monthly subscription can make a big difference. You can contribute to the SDGs and CO2 reduction, which would also lead to forest conservation.
In addition, the service offers various advantages for users. For example, living expenses can be reduced as compared to purchasing mineral water, the cost can be reduced to about 1/25, or to 4.2 yen per 500 ml. Also, drinking filtered water allows you to contribute to the SDGs, which you can check on the website for yourself. In addition, production and consumption of charcoal can support the forest cycle promoted by the government and help nurture and protect the forests. Make and learn about environmental contribution in a fun way together with “SUMITCH” charcoal fairy, an original character created by the company.