FUJIWARASHOKUFU Co., Ltd. has been engaged mainly in the manufacturing of bedding. The unique and highly absorbent Sensyu Nanbuori brand is developed by combining the traditional “atozarashi” refining method, a distinctive characteristic of Senshu towels, with the company’s own weaving without piles. Designed by applying plain weave which the company has developed over the years, the special towel fabric featuring two weaving techniques of the hexagonal honeycomb weave and the square waffle weave crossing alternately produces a beautiful and unique pattern. By using warp thread made 100% of cotton and 100% linen weft thread, the luxurious towel lets you enjoy the crisp feel and absorbency unique to linen while being gentle on the skin thanks to the cotton. The proper combination of the woven design and the materials makes the fabric thin yet firm and resilient. Aimed at manufacturing that is friendly to both people and the environment, no chemicals are used in the atozarashi refining process and impurities are removed with the power of enzymes. Imbued with the company’s hope of delivering the best usability and design, the series offers an all-season single size blanket, a bath towel large enough for men to wrap around their body, and a handkerchief that comes in handy.