Shizen Seikatsu is an original soy milk skincare series produced and launched 20 years ago by Tofu Naritaya using soy milk ferment filtrate. All items of the series contain a total of seven naturally derived ingredients boasting beneficial effects on skin including four soybean-derived ingredients such as soy ceramide that helps the skin stay hydrated and restore its barrier function, as well as highly-moisturizing Suizenji-nori algae. Formulated with sensitive skin in mind, the products feel gentle on skin while achieving positive effects.
Originally founded as a tofu manufacturer in Shiiba village in Miyazaki Prefecture, the company started making cosmetic products inspired by the experience of the factory staff whose hand skin became brighter and glower while making tofu. Soy isoflavones contained in soybeans are known to have a chemical structure similar to the hormone estrogen, which is vital in supporting a healthier mind, body and skin; therefore, intake of isoflavones is believed to be effective for beautiful skin and improving overall skin health. To deliver the benefits of isoflavones to skin, the raw material used in this cosmetic series has been developed by fermenting handmade soy milk that uses 100% domestic soybeans.
Soybeans have supported Japan’s food culture and people’s health since ancient times. Made with the tofu manufacturer’s devotion to the ingredients and time-consuming production method, the Shizen Seikatsu skincare series brings new experiences and enjoyment to customers by gently supporting the changes in skin to help restore its original beautiful condition.