IKONIH is a sustainable brand that uses hinoki cypress, one of the most famous trees in Japan, to convey to the world through its products the beauty, scent, functionality such as antibacterial properties of the tree as well as the need to protect hinoki forests in Japan. Hinoki is a softwood and you can feel the grain and texture of the wood when you touch it, which helps you explore your five senses. One of the charms of hinoki wood is that the longer you use it, the more it will change to a deeper golden amber color, allowing users to enjoy the “beauty that blooms with time” unique to the wood. Hinoki wood is also known for its high deodorizing and antibacterial properties, but in addition to that, research has proved that its scent has relaxing effects such as calming the autonomic nervous system and relieving stress. On the other hand, most of the forests in Japan are not being properly managed due to decrease in demand for domestic timber, causing several serious issues such as landslides. In addition, short pieces of timber that cannot be used as construction materials are left in the forests, which may spread the damage in times of disaster. With such circumstances of Japan’s mountain forests in mind, IKONIH was born out of the idea of maximizing the use of wood. The company believes that appropriate use of wood through right timber harvesting forms the core of manufacturing of products that are friendly to both nature and people, which would create conditions for trees to grow in abundance for future generations.