Hugm Natural Shampoo is created for all women who work hard every day, and yet seek effortless hair-do with natural beauty, making them feel at ease as if they receive hugs whether they are at their best or not. Realizing the idea, the hugm Natural Shampoo is an oil-in shampoo that performs three functions: scalp care, shampoo and conditioner. The main feature is the use of the tea seed oil. The company collects and presses 100% Shizuoka-grown tea seeds one by one by hand in order to protect the beautiful landscape of tea farms, which is one of the most important tourist resources in Shizuoka Prefecture. In addition, it also aims to protect the greenery as part of the measures to prevent global warming. The tea seed oil produced with this method gives the hair a smooth and shiny look. The second feature is the 36 plant-derived ingredients carefully selected for different purposes. The special ingredients are formulated to bring out the beauty of natural hair and scalp. The third feature is that the scents are supervised by aroma experts. The company blended three harmonious and high-quality fragrances of geranium, lavender and orange to bring a total relaxation in your bath time. Because shampoo is used every day, great attention has been paid to the details with a hope that every woman can shine.