TAYIV is a bath amenity series designed for luxury accommodations that offers an extraordinary travel experience. In COVID-19 times, staycation became the new trend and the purpose of travelling has diversified beyond sightseeing, with an increasing number of people spending at nearby hotels and Japanese ryokans just to relax away from day-to-day life. TAYIV products were developed in hope of offering a relaxing bath time beyond the ordinary and a scent that will remind you the luxurious moments of the trip over time. The company was also particular about using natural ingredients such as organic argan oil known for being an excellent moisturizer for the whole body as well as sake lees extract, which is Japan’s traditional ingredient obtained from the production process of Japanese sake. In addition, products use plant-derived cleaning agent extracted from palm trees. As scents and memories are closely linked, white tea scent that evokes a pure image was selected so that users can remember the special moments of the trip. The packaging also has a chic design that suits the ambience of luxury hotels.