Kikyou Shingen Mochi comes in a small container with three pieces of mochi (rice cake) sprinkled with soybean flour known as “kinako” and is a popular confection in Yamanashi Prefecture. Produced by a well-established company with 130-year history that focuses on delivering a “flavor of the hometown” that can be only achieved by hand work, Kikyou Shingen Mochi is brought about by the knowhow and techniques cultivated over the years. Since its launch more than 50 years ago, it has grown to a popular product loved by many people. In addition, based on the idea that environmental conservation and sound business activities go hand in hand, the company has set strict standards in terms of out-of-spec products and damages during transportation regardless of the products’ taste and quality to ensure delivery of products in perfect condition. Although such policy will never change, the company also felt that it would be a shame to dispose of their products as being out-of-specification just because there has been failure in packaging. In the effort to avoid such waste, the company has launched a service that made their products available to employees and the general public at a discount price. The company is committed to continue delivering surprising and impressive products with new perspectives while respecting tradition and existing values.