Marushin Co., Ltd. has been engaged in planning and sales of textile materials for clothing such as strings, ribbons, and laces for many years. The “line-R” brand was born out of the idea of making lifestyle products using such delicate materials carefully and meticulously made in Japan. CRAZY STRAP is a series of unique and funky straps made of fake fur, lame tape, spangle, and lace. In addition, lining fabrics of bright and cute colors are applied to each product. The main targets of the brand are those who are looking for sophisticated fashion items such as cameras and sacoche bags as well as those who enjoy expressing unique and “crazy” individuality.