Made using Naruto Kintoki sweet potato from Tokushima Prefecture, Atelierichi Sweet Potato is a moist sweet potato cake that lets you enjoy the natural sweetness of the ingredients. Since it is made without using any binder such as white bean paste or wheat flour, you can fully enjoy the natural flavors of Naruto Kintoki sweet potato itself. Having received numerous awards while also being featured in many media including TV and magazines, the product is widely appreciated as a souvenir. Tokushima’s Naruto Kintoki is a variety of sweet potato known for its strong sweetness and aroma, which was registered as a trademark under the regional brand in 2007. Cultivated in Tokushima’s mild climate and high-quality sandy land, it is characterized by a good balance of nutrients, water and sugar while also being rich in dietary fiber and vitamin C. The sweet potato has a red-colored skin and a flesh of a vibrant golden color from which it derives its name “Kintoki” that means “golden” in Japanese. Naruto Kintoki was developed by further perfecting the Kokei 14 breed known for having a rapid growth cycle. Its soft and fluffy texture as well as the natural sweetness are widely known nationwide.