POPOTAN is a new model of the 360-degree toothbrush with rounded tip bristles that provide a gentle brushing to reduce dentinal hypersensitivity, while inheriting the ease of use and high polishing effect of the conventional models. This time, rounded-tip bristle processing technology was applied for all models while such improvements as an enhanced plaque removing, decreased remaining residue and increased polishing effect were also achieved. For KIDS, BABY and SLIM models, the bristle thickness was reduced from 0.08mm to 0.06mm offering a gentle and pleasant brushing experience. In addition, the number of bristles was significantly increased by 35% from 15,000 to over 23,000, which enhances the effect of capillary phenomenon and therefore greater removal of plaque can be expected. The new BABY Habit model was created for toddlers around the world with the aim to help develop a love of brushing and good oral habits. Brushing both the teeth and gums is important for a proper dental care and the Bass Brushing method that encourages to hold the brush at 45-degree angle to the tooth and gum line is known to be very effective worldwide. The POPOTAN toothbrushes have been appreciated for its unique shape that lets anyone regardless of age to effortlessly angle the brush head at a 45-degree just by holding the brush against your teeth.