As part of its effort to promote dietary education through toys, EYEUP CO., LTD. implements product development with the aims to cultivate children’s curiosity in food they are familiar with while learning about Japanese dining etiquette and customs. Manners Mame Beans is a series of toys that lets you learn how to use chopsticks in a fun way. In Japan, there has been a custom to practice proper holding techniques of chopsticks by moving the soybeans placed in a plate one at a time into another plate. Making use of its idea and knowhow as a toy manufacturer, the company has turned such chopstick practice tradition into a fun game for children. Although the toy was primarily developed for children who struggle using chopsticks, the slippery and small plastic beans are quite difficult to pick so even adults get excited and enthused about. Manner Mame Beans series is appreciated by a wide range of customers because chopsticks that require manual dexterity also serves as an excellent brain training tool. In fact, demand from nursing homes has increased in recent years. The plastic beans are carefully designed and deformed so that they do not look real to prevent small children from ingesting by mistake. For example, each of the beans has a cute and friendly face to spark children’s interest. Picking up these small beans one by one from a bowl help enhance your chopstick skills. In addition, the toy offers various other activities including puzzle and shape matching game.