At the time Senju-Senbei was created in 1963, Western-style confectioneries made by sandwiching light sugar cream between two waffle cookies was still very rare. Its light, crisp waffles combined with melt-in-your-mouth cream create a perfect textural harmony. An exclusive powder for Senju-Senbei is used for the waffle dough, which is then baked by artisans by carefully adjusting temperature and humidity.