Demand for rice continues to decrease every year in Japan. In view of such circumstances, a well-established rice shop boasting a 90-year history has produced a granola series using rice with the aim of breaking new ground for the industry. Made with carefully-selected 100% domestically-produced rice, the rice granola is gluten-free and contains lactic acid bacteria derived from rice and galacto-oligosaccharide, offering numerous health benefits. The product has been developed by taking users’ lifestyles into consideration. For example, the package is easy to open and employs an elegant design so that it blends in with any kitchen interior. Also, by using rice in a granola format, it makes it more appealing to those who don’t usually eat rice. Gluten-free Rice Granola connects rice with new ingredients as well as with people who may not usually eat it.