This is an all-new 360-degree toothbrush with high density ultrafine bristles encircling the entire head. This is achieved by using a specific welding technology instead of implanting the bristles. These ultrafine, soft bristles gently clean teeth while the uniquely shaped head effectively removes more plaque than regular toothbrushes. This owes mainly to two features: Firstly, it enables you to clean teeth without twisting and turning your wrist. Secondly, the unique shape effortlessly angles the brush head at a 45 degree angle just by holding the brush against your teeth, which is the angle recommended for proper tooth brushing. Experience the next generation toothbrush using technology developed in Higashiosaka, a city famous for monozukuri (craftsmanship), in Osaka Prefecture.