Bamboo was once one of the main materials used for traditional crafts and was inseparable from the daily lives of Japanese people. However, due to a decrease in demand, neglected bamboo groves are on the rise today. Developed with the purpose of revisiting the value of bamboo, BAMBOO COOLER allows people to rediscover bamboo’s artistic quality and cooling effect. Simply insert a chilled bottle into the cooler, and enjoy the transformation in aroma and flavor as the temperature gradually changes. It is also drip-free as it doesn’t require ice water to keep the bottle cool, allowing for stress-free bottle serving. The elegant look of the bamboo creates a picturesque scene just by placing it on the table. Using bamboo grown in Kyoto, the product is made using the three traditional skills of identifying bamboo quality, removing the natural oils, and curving, which offers new possiblities for bamboo.