Yawatahama City in Ehime Prefecture is a picturesque port town surrounded by mountains on one side and facing the sea on the other. In recent years, Yawatahama has experienced issues such as depopulation and a lack of successors for the region’s citrus orchards. This marmelade was created to revive the city and to connect the Ehime region with more people from all over the world. It uses locally sourced lime and yuzu from Yawatahama City and surrounding areas in Ehime and contains no preservatives to ensure a safe product that brings out the fruits’ natural flavors. Lime peels are hand-carved into heart shapes, making sure to include the inner part of the peel as well so each piece looks perfect from every angle in the jar. In addition to this cute appearance, the tartness of the lime and gentle sweetness of the yuzu will soothe you. Discover a new side to Ehime’s famed citrus fruits with this special marmalade.