Urushi is Japan’s traditional lacquer. While it is generally associated with lacquerware, isuru is a stylish fashion accessory brand created by combining urushi with modern design. Development began with the aim of expanding the possibility of urushi by introducing a new application while respecting urushi’s world-view. Materials suited to urushi were carefully selected and the products were finally brought to life after facing several challenges and failures over a very long time. The brand’s product lineup is mainly comprised of wallets and bags that boast stylish designs suitable for both men and women. Because items are made using diverse colors without being constrained by the traditional black and bright red urushi colors, they also match well with casual look. It is a brand that expresses the unique allure of urushi in a modish way to convey the beauty of Japanese tradition to people around the world.