This hedgehog sewing box is the product of technologies accumulated by a sewing company that boasts 80 years of history. Packed with tools carefully selected by professionals, the sewing box is functional and can be used for a long time. The story behind the development of this product comes from the concept of “kawaii,” or the unique culture of cuteness in Japan. Upon seeing “kawaii” artwork of a panda motif created by a local felt textile artist, the company came up with the idea of creating a panda pincushion and asked the artist to produce it. However, because there were people who said they felt sorry to stick pins into a panda, a hedgehog was finally chosen as a perfect motif for the pincushion. This sewing box conveys the hope of the manufacturer to introduce Japan’s “kawaii” culture to the world and also create an opportunity for younger generations to learn about the vanishing culture of sewing.