Natto is a fermented food that is good for your health thanks to its abundant nutrients. However, in addition to its short expiration date, which is about a week, its sticky texture may be an issue for foreign people. With this in mind, Shiawase No Hitachino Waffle was created in hopes of providing people living abroad with an opportunity to easily enjoy natto. It can be stored at room temperature and lets you enjoy natto as a snack. Not only soybeans, but other local products from Ibaraki were also used as ingredients, such as Sashima matcha tea, a branded tea from the Sarushima region. This new type of waffle was made by kneading ingredients into dough made with soy milk. The sweet taste and crunchy texture let even those who do not like natto enjoy it in an unprecedented way.