Artoletta was aimed to enhance the amazing Japanese toilet environment by reversing the stereotype that “toilets are white.” Japan’s sanitary equipment, including toilets, has a globally high standard for environmental friendliness. By adding an artistic value, it stimulates users on a deep psychological level and makes them “want to keep it clean because of its beauty.” It aims to achieve an effect that encourages beautification at the unconscious level. It is not easy to add a design to a toilet bowl with a unique curve; however, the latest CG technology and exquisite handwork by craftsmen have made it possible to create this surprising and impressive product. This “omotenashi toilet,” made by Japanese creativity and the craftsman’s technique, is a special product that embodies the future of the toilet industry.