Nissin Shokai’s MAJUN brand Kariyushi garments are uniquely Okinawan, and are designed to be worn for both casual and formal occasions. Kariyushi garments are similar to Aloha shirts, but to be Kariyushi it must be manufactured within Okinawa Prefecture, and feature patterns that represent distinctly Okinawan elements. Kariyushi has been worn mainly as men’s summer casual wear, but the need for women’s items has increased due to the recent resort wedding trend. The casual Kariyushi’s colorful and gorgeous design has become popular, which led to a development of multiple style variations, from classic shirts to tunics and dresses. In the pursuit of not only excellent design, but also superb durability and comfort, the seams are finished in such a way that it prevents the stitched edge from touching the body. “Kariyushi” means happiness in Okinawan, which makes these garments the perfect thing to wear for a celebration, as well as a casual day at the resort. Boasting high quality and excellent durability, Kariyushi garments are clothing that truly represents the Japanese omotenashi spirit.