O-ETSU’s Jewel Box is an assortment of famous rice brands from different prefectures in Kyushu, which are respectively vacuum-packed right after polishing. In hopes of delivering rice cultivated painstakingly by farmers to as many people as possible so as to revitalize Japan’s rice culture as well as encourage more communication while dining, each brand of rice is packed in small amounts (300g) so that customers can enjoy the delicious taste of rice right after polishing. The assortment comes with a total of seven rice brands including Mori no kuma-san, a hybrid of Hinohikari and Koshihikari cultivated in Hitoyoshi-Kuma in Kumamoto Prefecture. Rice brands that you can only find here are packed in a luxurious package like a jewelry box, which enhances the value of the product, making it a perfect gift.