Denim kimonos, which were created by customizing Japan’s traditional kimono into casual wear, were brought to life as a response to requests from people around the world for a casual version of the kimono that could be worn for everyday use. Since it is made of denim fabric, the kimono is reasonably priced and can be easily washed. In addition, unlike traditional kimonos, denim kimonos can be worn in one’s own unique style. For example, you can wear it on top of a T-shirt or sweater, customize it with badges and decorations of your choice, or enjoy the color fading that is unique to denim fabrics. This new generation of kimono conveys Japanese culture to the world, while also offering an opportunity for Japanese people to rediscover the greatness and charm of this traditional item.