Established in 1875, Naito of Gion, Kyoto, is a store dedicated to making footwear that fits the wearer. Employing the skills and creativity of master artisans, JOJO incorporates latest materials like cork and tire rubber for its sole, and a special type of material used in baby bottle nipples for the sandal straps. Comfortable to the touch, JOJO becomes one with the feet, bringing new meaning to the concept of wearing zori and sandals.