Under the slogan “From Japan’s Hospitality to the World’s OMOTENASHI,” the OMOTENASHI NIPPON Executive Committee is engaged in discovering and recognizing outstanding Japanese products and services, and promoting them both domestically and internationally through the program “OMOTENASHI Selection.” On Thursday, June 12, 2025, the committee will announce the first session of the 2025 award recipients, recognizing 233 outstanding products. Among them, 74 will receive the Gold Award, and 9 will be honored with the prestigious Grand Gold Award, selected for their exceptional quality, innovation, and embodiment of Japan’s unique spirit of hospitality.