Metal Butterfly

Nissei Inc.(Ibaraki)

The Metal Butterfly aluminum bow tie, born from high-precision sheet metal processing technology, has three main features. Firstly, the tie uses butterflies that actually exist as a motif. While bow ties are called “butterfly tie” in Japanese, a product that actually has the shape of a real butterfly has never been seen before. With this in mind, Nissei Inc. has employed its unique technology based on high-precision metal sheet fabrication to produce a three-dimensional shape of a butterfly from a single aluminum plate, which is then coated with seven layers to reproduce the vivid, deep color of the real butterfly wings. The second feature is that it is reversible. Owing to the innovative neckband that can be easily attached/detached with buttons, users can select the desired side according to the mood and outfit of the day. The bow tie reproduces the exquisite color of a real butterfly on one side, while the other side carries a design using the brand logo. The logo, employed with Japan’s traditional “Shippo” pattern that features overlapping circles representing harmony and ties between people, expresses the company’s commitment to create unbreakable bonds and ties. Lastly, the product was created in respect for Sapeurs who are the members of La Sape, an acronym for La Société des Ambianceurs et des Personnes Élégantes (the society of entertainers and elegant persons) in the Republic of Congo and the Democratic Republic of Congo. The Congolese dandies are dressed in stylish, elegant clothing as a means of resistance to wars by carrying a statement, “Discard your weapon and live elegantly.” The president of the company has visited them in the Republic of Congo and a collaboration project with Sapeur is currently underway.

Nissei Inc.
2020 2nd session Award
2 colors: Blue, Red
JPY25,000 (excluding tax)