Setouchi Flower Hand Towel

Cresson Co., Ltd. (Okayama)

These towels are boldly adorned with flowers made in the part of Okayama Prefecture that faces the Seto Inland Sea. Daffodils and cherry blossoms are the main motifsand have been used as traditional Japanese patterns since ancient times.Each flower traditionally represents a certain meaning such as “harmonious marriage” or “success in love.” Tremendous efforts have been made to understand this tradition by researching large volumes of literature on the subject. Thus, the towels were finally brought to life by adding a modern touch. The intricate flower motifs are made by craftsmen by hand, and they put their hearts in each and every piece. The so-called tradition of the language of flowers and the meaning of each flower is described on the package in both English and Japanese so that everyone can also understand the history, techniques and the message. Setouchi Flower Towel is perfect as a gift to convey your feelings to your loved ones.

Winner’s Voice

古くより人々は、祈りと願いを一枚一枚の花びらに込めてき文様の伝統文化として「花紋」が継承されています。このハンカチは、日本古来から伝わる「花紋」の想いを表現し贈り手の方も、受け手の方も「和のおもてなし」感じていただける商品「瀬戸内の華ハンカチ お華の想い」をデザインしました。瀬戸内海に面した岡山、愛媛両県。弊社は長年花モチーフ付商品の企画を手掛けてまいりました。このハンカチは弊社が長年培った技と、世界に誇る今治市のハンカチとの出会いで生まれました。

Cresson Co., Ltd.


2018 2nd session Award for Products
Small: 200 x 200 (mm)
Large: 260 x 260 (mm)
Small JPY3,500 per item
Large JPY4,500 per item
*All excluding tax

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