MAMENA MACARONS

HONMA CO., LTD. (Hokkaido)

MAMENA MACARONS is produced by a well-established company that has been producing Japanese confectioneries in Hokkaido for over 110 years. The Japanese sweet industry in general has recently suffered some serious problems: Lack of interest in anko (sweet red bean paste) among young people, and their customers reaching old age. By combining anko with macarons, a small biscuit popular for its stylish and cute appearance, this new sweet aims to change the image of anko from being conservative, old-fashioned and traditional, so that it would also spur interest in anko of young people. Made using only beans produced in Tokachi, Hokkaido, and created together with a chef who has served as sous chef in a prominent patisserie, the macarons come in five unique flavors. MAMENA MACARONS is a new type of sweet that can be enjoyed even by those who don’t like anko, offering new possibilities and applications for this traditional ingredient.

Winner’s Voice

弊社は明治39(1906)年の創業以来「月寒あんぱん」という月餅に似た和菓子を作り続けて参りましたが、年々ご愛顧いただくお客様の年齢層が上がる一方、和菓子好きな方以外の若年層・中年層のお客様にとっては身近なお菓子となっていない現状を憂慮していました。また、弊社の地元北海道、特に札幌は「さっぽろスイーツ」と呼ばれる洋菓子作りが盛んな地域である一方で、小豆・小麦・砂糖等、和菓子には欠かせない素材の代表的産地でもあります。この様な素晴らしい環境のもと、「もっと和菓子の、特に肝である“あんこ”の素晴らしさを身近にしたい」という思いから、新ブランド「まめなスイーツLabo」を立ち上げ、第一弾商品としてまめなマカロンを発売いたしました。綺麗な見た目からは想像もつかない「あんことマカロン」の絶妙なハーモニーを味わいください。

HONMA CO., LTD.

Details

2018 2nd session Gold Award for Products
Genre:Food/Drink
Variation
Pumpkin red bean paste with orange
Kuromitsu red bean paste with lime
Sakura red bean paste with Griotte cherry
Matcha red bean paste with yuzu
Melon red bean paste with grapefruit
Price
Set of 5 JPY1,300 (excluding tax)

Sales information