The KITSUNE NO CHIE Skin Care Series derives its name from an ancient kitsune, or fox, that had the magical ability to transform itself into a beautiful girl. This unique skincare product makes use of old Japanese wisdom that harnesses nature’s powers for beauty and health purposes, and adapts it to suit modern lifestyles. The secret ingredients include “uguisu no fun (nightingale droppings),” which contains enzymes such as protease that helps to remove dead skin cells. These ingredients have been beauty staples since the Edo period (1603-1868), and the brand was developed in the hope of providing opportunities for its users to experience Japanese culture. While these traditional ingredients have been around for centuries, they are rather a new find for women living today. By learning from ancient wisdom and adapting it to modern times, this skincare series will further heighten the sense of beauty for women not just in Japan, but around the world as well.