isuru

HAYASHIGO CO., LTD. (Osaka)

Urushi is Japan’s traditional lacquer. While it is generally associated with lacquerware, isuru is a stylish fashion accessory brand created by combining urushi with modern design. Development began with the aim of expanding the possibility of urushi by introducing a new application while respecting urushi’s world-view. Materials suited to urushi were carefully selected and the products were finally brought to life after facing several challenges and failures over a very long time. The brand’s product lineup is mainly comprised of wallets and bags that boast stylish designs suitable for both men and women. Because items are made using diverse colors without being constrained by the traditional black and bright red urushi colors, they also match well with casual look. It is a brand that expresses the unique allure of urushi in a modish way to convey the beauty of Japanese tradition to people around the world.

Winner’s Voice

「isuru」ブランドは伝統的な素材と技術を使いながら、バッグや雑貨など様々なプロダクツを、新しい感性でデザインしています。今回の受賞を契機に、日本だけではなく世界の多くのみなさまに、漆の持つ独特の感性と奥行きを楽しんでいただければ幸いです。

HAYASHIGO CO., LTD.

Location
Osaka

Details

2018 1st session Award for Products
Genre:Daily necessities
Size
Wallets; W80×H75×D20 - W195×H115×D30 (mm)
Bags; W270×H215×D15 - W285×H380×D150 (mm)
Color
Men; Black, Navy, Khaki, Gray, Red, Turquoise blue, Beige, White
Women; Blue, Brown, Orange, Beige, Turquoise blue, Purple
Price
Wallets, general goods; JPY5,200 - JPY27,500,
Bags; JPY20,000 - JPY59,000
*All excluding tax

Sales information