organic cotton baby clothes by new natural-dyed

YUGA INC.(Tokyo)

Clothes colored with vibrant, natural dyes made from fruits and herbs to help protect baby’s sensitive skin

A collection of practical, colorful baby clothes made of pure organic cotton, which is dyed with fruits and herbs. With the aim to get the most out the organic cotton, dyes using natural materials such as flowers, plants and fruits have been used while employing an advanced dyeing technology that helps to retain the texture and characteristics of the cotton. Thanks to the technology that combines the advantages of both chemical and natural dyes, color fading has been reduced while allowing us to recreate the colors of such materials as olives and strawberries, which were previously considered unsuitable for coloring. The clothes are “filled with dreams” and made with subtle colors inspired by stories about fairies and forest dwarves. They will let you dress your babies up fashionably while being gentle to their skin and the earth, and they also make a perfect gift.

Winner’s Voice

Childbirth is one of the happiest moments in life. Using organic cotton, which is a product of the earth, and dyeing it with natural flowers and plants, we aspire to create dream-inspired baby clothes with the spirit of omotenashi for babies as they are welcomed to the world.

2017 1st session Award for Products
Sizes for newborn babies and babies up to 90cm (about 2 years old)
JPY3,500-7,500 (excluding tax)