YC.Primarily CO. LTD (Tokyo)

LOVE CHROME PG SERIES is a comb developed by integrating JP Chrome-Tech, the latest Japanese automotive technology, into “kushi,” which are Japan’s traditional flat-shaped combs. During the Edo period, Japanese combs evolved as a tool to make hair beautiful as women began to adopt more elaborate hairstyles. By applying JP Chrome-Tech, a special processing technology used in the production of luxury cars that achieves light weight and hardness while preventing static electricity buildup in the hair, it decreases damage to the hair due to friction when combing. In addition, the spherical tips have a massaging effect on the scalp, letting you care for both hair and scalp at the same time. This comb, brought to life through an integration of Japanese traditional skills and the latest technology, is perfect for daily care to help make hair beautiful and healthy for everyone, from children to adults.

Winner’s Voice

The LOVE CHROME comb is a tool that helps restore hair into its original beautiful condition. This is a concept that emerged from Japan’s traditional culture in creating beautiful hair. Craftsmen from the Edo period tried to improve these items through traditional methods, but they were unsuccessful despite all efforts. Their aspirations have been passed down over generations and have finally been realized by the craftsmen of our time. We strive to constantly evolve in order to offer the very best to our users, and this artisan soul that is our omotenashi spirit is infused into this product.

YC.Primarily CO. LTD


2017 2nd session Gold Award for Products
Genre:Daily necessities
Two colors per model
JPY3,600 (excluding tax) ~ JPY5,000 (excluding tax)