OMOTENASHI Selection

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BOUZU

KAWACHIYA CO.,LTD(Toyama)

Stick type Kamaboko from Hokuriku to enjoy as a snack while traveling

“Kamaboko (steamed fish paste),” which is famous as a specialty from Hokuriku region, is now available in a stick form. As the Hokuriku Shinkansen (bullet train) was launched, this product was developed so that visitors could easily enjoy the local taste while traveling. Carefully selected local foods, including the finest minced fish and subterranean water from Tateyama are used as the basic ingredients, which are then matched with cheese, cracked pepper, red pepper and shrimp, providing a wider range of flavors. By repackaging it into a stick shape, the conventional image of kamaboko is reversed and it can now be enjoyed as a light snack by customers across a wide range of generations. BOUZU, which can be enjoyed at home as well as on trips, is available when visiting Kanazawa and Toyama, and is also perfect as a souvenir for your loved ones.

Winner’s Voice

In order to make the Japanese traditional food kamaboko a more casual item, we pay special attention to the ingredients, the quality, the ease of eating, the package design, and needless to say, the taste. Our omotenashi lies in making a product that brings a smile to both givers and the receivers' faces once they have it in their hands.

KAWACHIYA CO.,LTD
Toyama
2017 5th session Gold Award for Products
Genre:Food/Drink
Variation
Original Cheese Stick
Creamy Fried Cheese
Coarse Ground Black Pepper
Spicy Chili
Toyama Bay White Shrimp
Price
JPY649 (excluding tax)