OMOTENASHI Selection

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Kanazawa postcard

Creators Inc.(Ishikawa)

Postcards made with thin Noto hiba wood that send warm messages and a gentle aroma

Kanazawa Postcard is made of Ishikawa’s prefectural tree, Noto hiba (or ate), which contains “hinokitiol,” a substance with a strong aroma that is effective in relieving stress, soothing the mind and relaxing one’s mood. In addition, it also has superb antibacterial, insect deterrent, and odor elimination benefits so that you can also enjoy framing it and hanging it on the wall as an interior decoration. The postcards are handmade one by one by people with physical or mental disabilities at a facility that provides job assistance. Each of the postcards, illustrated with Ishikawa’s landmarks and specialties, is processed to a thickness of merely 0.25mm. Then, two postcards are attached together. In this day and age, fewer and fewer people use postcards as a means of communication. Instead of emails or phone calls, write down your special thoughts on a Kanazawa Postcard and send it to your loved ones together with a gentle scent of the wood, because some things are best said on handwritten postcards.

Winner’s Voice

Produced with Ishikawa’s prefectural tree, Noto hiba, Kanazawa Postcards are made almost entirely by hand to convey the warmth of a handmade product. Thanks to the tree’s aroma, it has a relaxing effect, and it is decorated with designs that symbolize Japan’s nature and traditional cultures. We believe that our products are more than just postcards: they are a heartfelt gift for those who receive them.

Creators Inc.
Ishikawa
2017 5th session Award for Products
Genre:Daily necessities
Price
JPY450 per postcard (excluding tax)
Set of 5 post cards: JPY2,000 (excluding tax)