Mokomoko Awa-kun: A picture book on how to wash hair

Aio-N GINZA (Tokyo)

Japan’s hair washing culture is a symbol of the country’s high standards for personal hygiene and a sense of hospitality for servicing others with comfort. Produced by professionals of hair care, “Mokomoko Awa-kun” was created to communicate the importance of Japan’s hair washing culture across countries and generations.



2015 Award for Products
Genre:Daily necessities