OMOTENASHI Selection

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Mokomoko Awa-kun: A picture book on how to wash hair

Aio-N GINZA(Tokyo)

Japanese cleanliness and hair washing culture Spreading a sense of wellness around the world

Japan’s hair washing culture is a symbol of the country’s high standards for personal hygiene and a sense of hospitality for servicing others with comfort. Produced by professionals of hair care, “Mokomoko Awa-kun” was created to communicate the importance of Japan’s hair washing culture across countries and generations.

Aio-N GINZA
Tokyo
2015 Award for Products
Genre:Daily necessities