As an initiative to appreciate the omotenashi spirit of Japan, Mitsui Fudosan, who has worked with Tokyo’s Nihonbashi area for over 300 years, has initiated a program that introduces the Edo culture and Japan’s traditional performance art through an easy and fun learning experience. Creating something new, while preserving and reviving the old―this program is designed to communicate “true Japan” to a wide range of audiences in the present and future.